Your Agent Brand,
Built in Minutes.
Answer 8 quick questions about you, your market, and your specialty. Walk away with a full content kit written in your voice — ready to post.
Step 2 of 8
What's your specialty?
Pick all that apply — this shapes your content pillars and post starters.
First-time buyers
Move-up buyers
Luxury homes
New construction
Sellers / listings
Investors
Relocation
55+ / active adult
Military families
Divorce real estate
Short-term rentals
Land & lots
Step 3 of 8
Tell me about your market.
What neighborhoods, zip codes, or areas do you know like the back of your hand?
The more specific, the better your content will be.
Step 4 of 8
How would your best client describe working with you?
Think about a client who sent you a glowing review or referred their friends. What did they say?
Be specific — this is your secret sauce.
Step 5 of 8
Why did you get into real estate?
The honest version — not the one on your bio page.
Step 6 of 8
What's your hot take on the real estate industry?
What drives you crazy? What do buyers and sellers deserve to know that most agents won't tell them?
Step 7 of 8
Tell me about a client win you're proud of.
A transaction where you really showed up. Could be a tough negotiation, a creative solution, or just a really meaningful closing.
Step 8 of 8
Last one — what's your vibe?
This shapes the tone of everything we write for you.
Warm & nurturing
Direct & no-nonsense
Educational & nerdy
Energetic & hype
Calm & reassuring
Funny & relatable
Community-driven
Luxury & polished
Building your content kit...
Platform Best Practices
Your one-stop guide to posting on each platform — frequency, timing, format, and content mix.
📸 Instagram
👥 Facebook
💼 LinkedIn
🎵 TikTok
📐 Format Tips
- Reels get 3–5x more reach than static posts
- Carousels drive saves — great for neighborhood guides
- Use 3–5 hashtags max (quality over quantity)
- First line of caption must hook — it's above the fold
✅ Best Practices
- Reply to every comment in the first hour
- Use Stories for open house previews and polls
- Pin your 3 best posts to your profile grid
- Add a CTA to every caption ("DM me," "save this")
Recommended Content Mix
40% Personal
25% Market/Local
20% Educational
15% Listings
Personal/Story
Market/Local
Educational
Listings/Promo
📐 Format Tips
- Video gets highest organic reach on Facebook
- Longer captions work better here than on IG
- Native video beats YouTube links every time
- Ask a question to drive comments — Facebook loves discussion
✅ Best Practices
- Local community groups outperform your business page
- Share neighborhood events and local news
- Avoid link posts — put links in comments instead
- Tag vendors, lenders, and clients (with permission)
Recommended Content Mix
40% Personal
25% Community
20% Educational
15% Listings
Personal/Story
Community/Local
Educational
Listings/Promo
📐 Format Tips
- Start with a one-line hook that cuts off (forces "see more")
- Use line breaks — walls of text get ignored
- Market reports and data posts perform extremely well
- Tag referral partners and vendors to expand reach
✅ Best Practices
- Great platform for B2B — target relocation buyers and investors
- Share closing stories and client transformations
- Thought leadership beats listing posts here
- First 60 minutes of engagement is critical for distribution
Recommended Content Mix
40% Personal
25% Market Intel
20% Thought Lead
15% Listings
Personal/Story
Market Intel
Thought Leadership
Listings/Promo
📐 Format Tips
- Hook in the first 1–2 seconds is everything
- House tours and neighborhood walkthroughs perform huge
- On-screen text captions boost watch time
- Trending sounds increase discoverability — use them
✅ Best Practices
- Authenticity beats production value — phone is fine
- "Day in the life" and behind-the-scenes content crushes it
- Use niche hashtags (#realtortok, #[yourcity]realestate)
- Reply to comments WITH a video — huge engagement hack
Recommended Content Mix
40% Personal
25% Educational
20% Entertain
15% Listings
Personal/Story
Educational
Entertainment
Listings/Promo